Posted by toby | Wednesday, March 15, 2017
You own a property in Breckenridge, investing up to $1.5m of your own money, and now you are ready to rent it out to offset some of the cost. So what’s the plan for most owners and many management companies to obtain rentals? Get a $500 listing on VRBO. In today’s travel market, a wider net needs to be cast to capture the attention of savvy guests. There are a plethora of vacation rental websites and it quickly becomes very challenging to manage them all on your own.
Secondly, potential vacation guests use a complex network of social media sites and review sites to spread messages about positive or negative experiences with vacation rental properties.
Owners with Breckenridge Resort Managers enjoy a robust and nuanced marketing plan for their properties, ensuring that more guests will rent and return to your property.
Search Engine Optimization
SEO is a common term that is used to describe marketing on the internet, but what does it mean? The goal is for a specific website to turn up close to the top of the search engine results page for different keywords. For example, if someone searched for “Vacation rentals in Breckenridge,” we want to be near the top of the list of websites that are suggested by the search engine. We do this by implementing important “on page” keywords, developing new content, and ensuring that our listings and our website are current and up-to-date. In addition to maintaining a healthy website, we also stay active on various social media platforms so that we can be found on all corners of the web.
E-mail and Direct Mail Marketing
We also use e-mail marketing and direct mail marketing to make personal contact with potential clients. These forms of marketing remind potential clients about our services and listings, offer incentives and ensure that the properties we manage are on the forefront of clients’ minds when they begin planning their vacations. This type of direct marketing will be tailored for the various segments of guests, to appeal to their unique type of vacation preferences.
The best way to ensure consistent revenue when renting your property is to create return guests. We provide memorable experiences and hotel-like guest services to encourage loyalty and repeat visits. We ensure that properties are impeccably clean and free from damage or items needing repair. We also provide a variety of guest amenities and information, insuring our guests receive the best possible experience. In addition to giving renters an excellent experience, we constantly reach out to former renters via email with incentives to return. A well-executed guest loyalty program encourages renters to return, and they will share their positive experience with others through word of mouth and their social network. Positive word of mouth is an excellent marketing method, and by far the most effective tool we possess.
In addition to the important strategies listed above, we also utilize banner ads on partner websites, Search Engine Marketing (SEM) direct advertising and third party travel partnerships to direct people to your property. All of these marketing efforts work together to create a vast web presence, ensuring that potential guests find your vacation rental property. We work hard and have a specific marketing plan in place so that your property is not overlooked among the vast network of property rental sites, and the thousands of rental properties in Breckenridge.
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